marketing a Microblading business

5 Top Tips to Market Your Microblading Business

5 Top Tips to Marketing A Microblading Business

Marketing a microblading business can feel like a daunting task for those not in the know. There are more ways to market your microblading business than you think, and some of them are even free. Get creative, build an email list, and use offline as well as online marketing to market your business and get yourself seen. 

Here are my top 5 tips to begin marketing your microblading business:

1. Position Yourself as a Professional

2. Choose Your Target Audience Wisely. 

3. Use a Variety of Marketing Tools.

4. Use Online Marketing.

5. Go Old School with Offline Marketing. 

In this post, I will walk you through what it takes to successfully launch and grow your Permanent Makeup career and point you in the direction of the best permanent makeup and microblading course Kent.

marketing a Microblading business

Marketing a Microblading Business

1.Position Yourself as a Professional.

The first thing to consider when you’re marketing a microblading business is to establish yourself as a professional, you have to start off with the correct tone of voice. People are more likely to trust someone who appears knowledgeable and sincere. The key here is to appear genuine. In addition to this, you have to convey authority and credibility. This means that the tone of your message needs to be one that indicates you are a trustworthy person.

There’s no reason to be anything less than professional when presenting yourself online and marketing a microblading business. There’s no such thing as a “relaxed” professional website; everyone is a potential customer and should be treated as such. People expect a certain level of professionalism from businesses, and if they don’t see it in the way you present yourself online, they will likely move on. That’s not to say that you have to appear corporate or even that you have to use fancy-schmancy business lingo on your website, but if you want people to trust you, they have to see you as being trustworthy. 

Position yourself as a professional through your content when marketing a microblading business. People who do this aren’t try to sell you something, they’re trying to offer you something of value. Relevant content gives you credibility. People read that content, and they’ll listen to what you have to say. So, in your content, aim to educate your client. Explain how you’ve been there, done that, and that you understand what they’re looking for.

2. Choosing Your Target Audience Wisely. 

If you don’t choose your audience wisely when marketing a microblading business, it can hurt your business. That’s because customers come in all different shapes and sizes. If you’re just starting up, that means that you need to start out by getting some real data on who your customers are. Once you’ve got a solid idea of who they are in your local area, you can start tailoring your products or services to meet their needs.

Your audience are the people who are looking for the product or service you sell, and are the people who are willing to pay for it. To figure out who those people are, first, you need to understand their motivation. You should know what makes them tick, and what they’re trying to accomplish. This group of people can be huge and can be all ages, with different kinds of jobs and have different incomes. Your audience is also known as your target demographic.

Examples of demographics include different age groups, race, ethnicity, gender, marital status, income, education, and employment.

You have to decide which sub sections of this group you’d want as customers and this will guide you in choosing your pricing, branding, marketing plan and messaging. 

Choosing the right audience is crucial to any marketing strategy because not only will it help you identify your target market, but it will also ensure that your message is appropriately targeted for your specific audience.

For example, if your target audience is predominantly professional women over 40, you’ll need a different approach to sell to them than if your target audience is young mums with small children. Each target audience requires a carefully thought out approach. 

So, who do you want as clients? The young crowd or the older crowd? The working professionals or the stay at home mums? Think carefully about what you want to achieve and aim your marketing at those indivduals. 

3. Use a Variety of Marketing Tools.

When marketing a microblading business, there are a number different types of marketing tools. You can also combine them to create a solid marketing plan that gets results. For example, you can use online marketing such as websites and social media as well as offline marketing radio, television, direct mail, and word of mouth marketing. Each one of these tools has its own advantages and disadvantages. However, they are all valuable tools. If you use all of them, you will have more chance of reaching more people.

There is a saying, “You never get a second chance to make a first impression.” But there’s another saying, “You never get a second chance to make an impression online.” For small business owners who don’t have a large advertising budget, the Internet is the best place to market and build relationships with potential customers. By using social media, search engine optimization (SEO), email marketing, webinars and video, small business owners can create content and promote their businesses online, even if they don’t have a large advertising budget.

4. Online Marketing

Build a great website.

A great website is the foundation of any modern business. It is the most important tool you’ll need when marketing a microblading business online, you need your website to attract visitors, engage them, and get them to convert. Your site should be easy to navigate, fast, and responsive. Visitors should be able to easily find the products and services you offer, and to easily complete a sale if they’re ready to make one.

If you want to build a profitable business, you’ll need to spend the time and money to create a website that accomplishes all of these goals.

A lot of people think that creating a website is the most difficult part of marketing a microblading business. It isn’t true. You don’t necessarily need to have a huge budget to create a website. If you have a decent computer and internet connection, you may be able to set up a basic website in less than an hour. Software such as Squarespace and Go Daddy are great, easy to use platforms that will help you to set up your own website. 

Alternatively, you can pay someone to design a website and this can cost anything from £250 depending on the size and capabilities of the website. 

Here’s some of the basics to help you get started…

– Choose a domain name.

There are many things to consider when building an effective website. First, you must have a good, relevant domain name.

– Design your website.

Next, you need to have a good website design. This is what the people will be looking at. Make sure that the design is clean, easy to navigate and responsive.

 

– Set up a professional email address.

Using a professional email address is so important when marketing a microblading business. It makes an impression and it’s pretty straightforward to get a professional email address through your web provider or services such as fast mail, proton mail or zoho mail – using gmail or hotmail addresses can appear unprofessional. 

– Add products or services.

Ensure you list your products and services, with descriptions, photographs and prices to guide your prospective customers when marketing a microblading business

 

– Add a Call to Action on every page.

A call to action (CTA) is a prompt, on a website that tells the user to take some kind of action. A call to action is typically written as a command or action phrase, such as ‘Book Now’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.

 

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is the most cost-effective and flexible way to drive targeted traffic to your website when marketing a microblading business. In the digital world, SEO has become critical to online success.  

While a large part of SEO relies on having a strong, consistent presence on the web and in the search engines, there is also a large amount of technical skill involved, which can take time to master. 

There are a number of free resources available to help businesses improve their SEO skills and get started, but a good SEO strategy begins with an understanding of the basics of search engine optimization

How you choose the keywords to target is critical to the success of your online marketing campaign. This includes whether you hire someone else to perform the task for you, or whether you do it yourself. 

There are pros and cons to both options. Hiring a search engine optimization (SEO) expert means you can focus on important aspects of your business such as performing your services or other areas of your marketing strategy. 

Doing the work yourself will allow you to have more control and spend more time growing your brand but will impact on the time you have availbale to actually perform your services when you are busy.

If you’re looking to hire a freelance SEO consultant, be clear on what you expect in return. It can be difficult to find good, quality SEO consultants, so don’t settle for less than what you deserve. 

The cost of hiring a quality consultant can be high, but it’s worth the investment if you’re willing to put in the time and effort. It’s important to make sure you understand what you’re getting into, so read up on the SEO consultant’s background, and ask any questions you may have.

Pay Per Click (PPC) Advertising

Search engines such as Google and Bing aren’t just useful for finding information about a topic; they’re also used by advertisers. Pay-per-click advertising (PPC) is a form of search engine marketing where a user is directed to a website based on keywords entered into a search engine. The advertiser pays for each click on the ad, regardless of whether the visitor clicks on the link or not. Advertisers can also include a bid price in the campaign which allows the advertiser to specify the maximum amount they are willing to spend for a given keyword. 

 Whilst PPC is often the least expensive of the ad types, it also yields the lowest conversion rates, so advertisers generally only use it if it’s an essential part of their marketing strategy. PPC ads are usually very text heavy and include the name of the company or brand as well as a promotional offer. These ads can be targeted to keywords and search terms that match the interests of a person who has expressed an interest in the advertiser’s product or service, which is why they’re effective.

Get Social

When marketing a microblading business. the first thing to understand is that social media marketing is an integrated part of your overall business strategy. You need to have a plan to use social media marketing to promote your business and drive your marketing efforts forward. 

Sadly, you can’t just put up a Facebook or Twitter account and forget about it. Social media is no longer optional, but a vital component of your marketing strategy

One of the biggest mistakes small businesses make on social media is trying to be everything to everyone. This is why understanding your audience is so important.

Social media is one of the best marketing tools in the world today. With social media, you can increase your brand recognition, promote your brand and products, grow your followers and audience, and attract new customers in a way never seen before

There’s a lot of debate in the marketing world as to whether social media is effective in terms of generating leads and sales when marketing a microblading business. Some studies say yes, while others say no. The reality is that some channels work better than others and it depends on your target audience.

I believe that the key to using social media effectively is to identify which social media sites your target audience is likely to use and use a variety of different media to encourage engagement. 

These days, you can’t just focus on one channel and hope to see results from it alone. You need to use several different social media channels to achieve maximum effectiveness.

Email Marketing 

If you already have a client base that uses your other services then email marketing is the easiest, and probably the best, way to communicate with your customers about your permanent makeup and microblading services when you’re marketing a microblading business. You don’t even need to be an expert writer to get started with email marketing. 

There are many great tools available that can help you build, schedule, send, and track your emails, too. Some tools even allow you to send email marketing campaigns from your mobile device. Check out Mailchimp for clever, inventive ways to start email marketing to your client base.

5. Go Old School with Offline Marketing. 

Old school means different things to different people, but for the purposes of this blog post, I’m referring to marketing that doesn’t rely on the internet. Whilst online marketing is probably the most cost effective way to reach your audience this doesnt mean you shouldn’t start thinking about getting an offline marketing strategy in place as well. 

 

Traditional marketing, which relies on the power of television advertising, radio advertising, print advertisements, and outdoor signage, is still one of the most effective ways to market your products and services when marketing a microblading business. 

– Business Cards, Flyers and Posters 

A simple, yet great way to advertise your services is by putting up flyers and posters. You can put them up in places where people are likely to see them. You can also hand them out to people on the streets. 

Think about where your target audience spends time such as coffee shops, gyms, hair salons or doctors surgeries and ask if you can leave flyers and business cards on their message boards or in their waiting areas. 

– Outdoor Signage

If you have a high street location, use it to market your business! How can you target people walking past your door if they don’t know you’re inside? Using something as simple as an A-board or a decal in a window can be hugely effective in generating interest in your services and marketing a microblading business.

– Media Advertising

Whilst your marketing budget may not stretch to television advertising, local radio and newpaper advertising can be a cost effective way to reach your audience. 

– Local Business Awards 

Local business awards are one of the greatest ways for small businesses to achieve their marketing goals. Wiinning awards can help your business promote it’s brand name and increase bookings. There are a number of local awards that you can enter into and compete in. 

When you enter these awards, you have to prepare for them. You need to think about how you can prepare for them. For example, you have to know what the requirements are for the award. Being able to market yourself as an “AWARD WINNING BUSINESS” has a lot more marketing pull than you might think. 

 – Business Networking

Being your own boss can be a lonely business. I love meeting new people and if you’re like me, then business networking can not only be a great way to meet others that are in business like you, but can also help spread the word about you, your business and the services you offer. It’s a great way to begin marketing a microblading business

There are so many different kinds of business networking events you can attend to meet new people. I suggest that you take advantage of them and go. If you meet others with businesses that may be complimentary to what you offer, you can also ask them to recommend you their customers and cleints, which extends your reach beyond your own marketing. Business networking is a great way to make new friends and get more clients.

In conclusion, when marketing a microblading business, it’s important to remember that marketing is about building relationships, so you can’t afford to be shy about it. When someone asks about your business, be willing to talk about it. Be willing to share your knowledge and expertise. And be willing to let your clients and customers know what you do and why they should choose your services over someone else’s. It’s only by being proactive that you’ll be able to generate leads and attract new clients.

Want help and advice with your own Permanent Makeup business?

Get in touch to discuss how we can help guide you with our bespoke training days and mentoring packages.

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